Services · Commercial Photography
Architectural Photography
Commercial and residential buildings, interiors and construction progress.
Buildings photographed for the people who made them: builders, architects, agents and designers. Exteriors, interiors, and progress through a build.
Both commercial property and residential work, shot with proper attention to verticals and to the light the room actually gets.
Photographed by Moorman Photographics, a locally owned studio on 16th Street North in Saint Petersburg, working across Tampa Bay for over thirty years.
Verticals, and why they matter
Point a camera up at a building and the walls lean inwards. The eye reads that as wrong even when it cannot say why, and it is the single clearest difference between an architectural photograph and a snapshot of a building.
Keeping verticals straight is a matter of camera position and correction, and it is the first thing a builder, architect or agent notices.
Interiors are a light-balancing problem
A room has daylight coming through the windows and artificial light inside, usually in different colours and several stops apart in brightness. Expose for the window and the room goes black; expose for the room and the window blows out.
Handling that is most of the craft of interior work — and it is why a phone photograph of a beautiful room rarely looks like the room.
Timing an exterior
Buildings have a good hour, and it depends which way they face. West-facing elevations want the late afternoon; east-facing want the morning.
Dusk exteriors — where the interior lights are on and the sky still has colour — are the most flattering frames most buildings ever get, and the window for them is about twenty minutes.
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